Imagine if there was a way to cultivate a small number of customers, and with them, provide enough income to make your business succeed?
Today I’m looking at the concept of 1000 True Fans, an idea first proposed by Kevin Kelly in 2008. The gist of 1000 True Fans is that if you can cultivate 1000 customers who love what you do, who buy everything you create and who will be loyal to you then you will likely succeed in business.
There are huge challenges for restaurants today and this video lays out the steps to transform your guests into premium customers, another way to describe true fans.
Please reach out if you are in hospitality and would like to have a discussion on ideas and ways forward.
As they say a problem shared is a problem halved.
Allan Campion. – Mob 0408 700 759.
Watch the video here at the Allan Campion YouTube channel.